2025 Hermes King of the Sea Store Display
The 2025 Hermès “King of the Sea” store display immerses viewers in a fantastical underwater kingdom, drawing inspiration from Poseidon’s mythic domain and the vibrant life of coral reefs. A central mannequin sits on a stone throne reminiscent of ancient Greek ruins, embodying a regal aura. Surrounding it, colossal sculpted waves and bright coral formations create a sense of dynamic motion and aquatic wonder. Each coral piece is meticulously carved from lightweight foam or resin, then hand-painted in the brand’s signature orange hue for maximum impact. The concept seamlessly fuses classical mythology with modern luxury, showcasing Hermès’ refined accessories in a dramatic, otherworldly setting.
The mannequin’s tailored blazer and silk scarf echo the swirling patterns of the waves, reinforcing the brand’s commitment to detail and craftsmanship. Architectural fragments such as broken columns and ornamental lion heads evoke the ruins of a submerged temple, lending an air of mystery and lost grandeur. Soft LED lighting, discreetly tucked behind wave structures, casts an ethereal glow reminiscent of sunlight filtering through ocean depths. The entire scene was brought to life through a combination of 3D modeling for the large wave elements and traditional hand-sculpting techniques for the coral and stone details. Ultimately, the display transports onlookers to a dreamlike underwater realm where Hermès’ timeless elegance meets the mythic majesty of the deep sea. This Hermes store display is a tribute to Hermes' tradition, imagined purely for creative exploration and not commissioned or endorsed by The Hermes Company.
Color Palette
This store display’s color palette weaves together a vibrant aquatic tapestry, conjuring the mystery and majesty of an undersea realm. #063E65 (Indigo Dye) forms the foundation for the swirling ocean waves, capturing the profound depths of Poseidon’s domain. #4892AC (Bondi Blue) adds a refreshing pop to the water elements, reflecting shimmering highlights reminiscent of sunlight filtering beneath the surface. The bold #DD4013 (Syracuse Red Orange) electrifies the coral forms, infusing the display with Hermès’ signature bright energy. Meanwhile, #9D6A4D (Raw Umber) grounds the scene with earthen tones in the stone columns and decorative lion heads, recalling ancient Greek ruins. Finally, #F6F7F3 (Baby Powder) offers a subtle, luminous contrast, evoking ocean foam and highlighting the display’s airy, dreamlike atmosphere.
